KINGFISHER BEER LAUNCHES NEW ASIAN CIDER INTO THE UK ON-TRADE

Kingfisher Beer Europe Ltd announces the launch of Peacock Cider, a new cider brand created specifically to pair with Asian food.  The launch brings an opportunity for the UK’s 12,500 Asian restaurants to capitalise on the growing popularity of cider with UK consumers. Created in collaboration with cider experts Aspall, Peacock Cider is an easy… Continue reading

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Viiking Ventures secures Booker and Makro distribution for Indian craft beer

  Within days of appointing Ben Parmar, the former Cobra Channel Controller, as MD of Goa Premium Beerimporter Viiking Ventures UK, the company has announced that wholesalers Booker and Makro are to stock its craft beer. The gluten-free pilsner is being trialled in 650ml bottles and 500ml cans for three months – at Booker outlets… Continue reading

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