KINGFISHER BEER LAUNCHES NEW ASIAN CIDER INTO THE UK ON-TRADE

Kingfisher Beer Europe Ltd announces the launch of Peacock Cider, a new cider brand created specifically to pair with Asian food.  The launch brings an opportunity for the UK’s 12,500 Asian restaurants to capitalise on the growing popularity of cider with UK consumers.

Created in collaboration with cider experts Aspall, Peacock Cider is an easy drinking apple cider that has been designed to complement the vast flavours in Asian foods, providing a burst of refreshment to balance aromatic spices.  A premium product offering, the cider has an ABV of 4.8% and features 100% fresh pressed culinary and bittersweet cider apples.

 

Celebrated across Asia, the Peacock was the natural emblem for the brand design.  Not only is it the national bird of India, Peacocks roam wild in China and symbolise love and kind heartedness in Japan. The distinct packaging aims to encapsulate the vibrant colours of countries across Asia from Pakistan to Indonesia.

The launch is a response to an increasing consumer demand for cider, an opportunity which is current untapped in the UK’s Asian restaurant segment, with 38% of restaurants not currently selling cider in any format.  As well as category growth, market research* underlines the appetite for the brand, with 73% of consumers saying they would choose a cider with Asian food and 97% of cider consumers saying they would drink an Asian cider if available.

Gemma Watkins, Senior Brand Manager, Kingfisher Beer Europe, says, “We are excited to be bringing an innovative and premium new offering to the restaurant market that will broaden our customers existing drinks offer and provide incremental opportunities to sell more. An extremely positive pre-sale period has proved this new cider is a welcomed addition to the category”.

Peacock Cider available, in 12 x 500ml cases.  For further information please contact [email protected]

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